Case Studies

Foot Traffic + New Visitors

Thrive Services Used

Device ID Targeting

Paid Ad Campaigns

Public Target Audience Data

Project Overview

A leading furniture retailer with multiple locations across the Southeast, faced a growing challenge: increasing foot traffic to their physical stores. Facing competition from both traditional retailers and online-only furniture brands, they wanted to attract new customers while ensuring their digital marketing efforts translated into measurable in-store visits.

ThriveFuel Marketing developed a targeted approach using paid social ads, device ID tracking, and target audience public data to drive 3,830 visitors through their doors, 63% of those being first-time shoppers. Using an estimated value per unique visitor, we were able to show that the campaign drove an estimated $288,000 in revenue from in-store shoppers.

The Challenge

With the rise of online shopping, this retailer faced growing pressure to bring customers into their physical stores. Competing against both direct retail competitors and digital-first brands, they needed a strategy that would not only increase overall foot traffic but also attract first-time visitors. Additionally, they sought a way to track in-store visits resulting from digital campaigns, providing clear attribution and insight into customer behavior.

The Timeline

  • Device ID Targeting & Public Data Integration

  • We leveraged device ID tracking to measure in-store visits directly linked to digital ad campaigns.

  • Strategic public data allowed us to refine targeting and reach high-intent shoppers in distinct target markets across the Southeast.

What is Device ID Targeting & How Does It Work

Device ID targeting works by leveraging mobile devices' unique identifiers, such as their MAC addresses or advertising IDs, to track and target specific devices with advertisements.

Here’s how it ties into measuring foot traffic:

Targeting

Advertisers can use device IDs to target ads to specific devices based on their location data and other behavioral information. For example, if a device has been identified near a retail store, it might receive ads promoting products or offers from that store.

Tracking

When a device interacts with an ad (e.g., clicking on it), or even just passes by a location where ads are being served, its device ID can be recorded. This interaction serves as a proxy for potential foot traffic to a physical location.

Attribution

After displaying an ad to a device and potentially influencing its user to visit a physical location, advertisers can measure attribution by analyzing whether the device ID that received the ad later appeared in the vicinity of the advertised location. This helps gauge the effectiveness of the ad campaign in driving foot traffic.

Privacy Considerations

Given privacy concerns, there are regulations and practices in place to anonymize and aggregate data to protect individuals' identities while still allowing for effective advertising and foot traffic measurement.

  • Paid Social Ads Focused on High-Intent Shoppers

  • Created digital ad campaigns targeting potential customers based on online furniture browsing behavior, demographics, and interests.

  • Used dynamic creatives and videos to showcase promotions, in-store events, and best-selling products.

Social Ad Performance

28,750

Total Clicks

1.2 Million

Total Reach

3.6 Million

Impressions

2.39%

CTR

3,830

Conversions

  • Sales Event Strategy for Peak Shopping Periods

  • Focused heavily on November, the retailer’s most crucial sales month.

  • Limited-time offers to drive urgency and foot traffic.

  • Created multiple ads in each campaign, each with a different offer or promotion designed to target specific audience segments.

The Strategy

Early Black Friday | Black Friday | Extended Black Friday

October 29 - December 10, 2024

  • Executed a high-impact campaign to drive in-store visits, with a high percentage being first-time visitors.

  • Leveraged social ads and device ID data to measure the direct impact of digital marketing.

The Results

3,830

In-Store Visitors

63%

First-Time Shoppers

$288K

Estimated Revenue

Conclusion

By integrating digital ad strategies with in-store tracking, ThriveFuel successfully helped this large furniture retailer increase foot traffic and attract a new customer base. The campaign demonstrated how data-driven marketing can connect online engagement with real-world sales.

With an expanded digital presence, future campaigns will continue to drive higher store visits and conversions.

"November was our best month in company history!! Thank you guys so much for all of your extra efforts to make us a success! I couldn’t do it without you."

"We had a fabulous Q4 and that is all thanks to your efforts. I really appreciate all of the extra work and care that went into making us a success. I'm happy to continue working with such a great team in 2025."

Increase your foot traffic by 30% in as little as 7 Days

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