The Story of Rice ER:

Full-Service Emergency Facility

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Rice Emergency Room is a full-service 24-hour emergency center with all the services offered at a traditional hospital emergency room with the added benefit of short wait times. Board-Certified Emergency Physicians and registered nurses are on staff around the clock to handle adult and pediatric emergencies. The staff proudly live and work in the local area, providing services to surrounding neighborhoods. Services offered are Emergency Care, Injury Care, Imaging Services, Lab Services, Cardiology, Workers Compensation, and Hospital Admission.

SERVICES PROVIDED:

Targeted Digital Marketing

revitalizing patient growth and brand identity with ThriveFuel Marketing

Rice Emergency Room is a full-service emergency facility in West University Place and serves neighboring communities in Houston. Rice ER faced challenges with their previous agency, which resulted in unmet promises and a stagnant patient count. They came to ThriveFuel Marketing wanting to attract more patients and establish their new brand identity within the community.

the challenge

Rice ER found itself grappling with obstacles and unfulfilled commitments from its previous marketing agency, leading to stagnant patient numbers and a lack of progress in establishing a distinct brand presence within the community. Seeking a transformative solution, Rice ER sought the expertise of ThriveFuel Marketing to breathe new life into their marketing strategies. With a primary goal of attracting a larger patient base and communicating the essence of their brand, ThriveFuel took up the challenge to revitalize Rice ER's image and reignite its prominence in the healthcare landscape.

Why they Chose ThriveFuel

Rice ER chose ThriveFuel Marketing to achieve their goals based on the agency's proven track record in delivering successful marketing solutions. After facing challenges with their previous agency, Rice ER sought a partner who could not only revitalize their brand identity but also attract more patients to their facility. ThriveFuel's expertise in creating targeted digital marketing campaigns, SEO strategies, and social media engagement aligned perfectly with Rice ER's objectives.

the approach

ThriveFuel Marketing responded to Rice ER's needs by conducting a comprehensive consultation to gain insight into the challenges faced and their growth aspirations. From this, a customized marketing strategy was developed that utilized various products and services. By leveraging a diverse set of marketing tools, ThriveFuel ensured that Rice ER's message reached their target audience through multiple channels, maximizing visibility and impact.

ThriveFuel's implementation focused on precision targeting, directing campaigns towards specific communities, colleges, and family-oriented locations. This approach cultivated a sense of trust and familiarity, attracting new patients and strengthening Rice ER's reputation as a reliable healthcare provider in the region.

Throughout the partnership, ThriveFuel provided Rice ER with ongoing reporting and optimization, ensuring transparency and accountability. Regular, detailed reports enabled Rice ER to understand the performance and outcomes of their marketing efforts, empowering them to make informed decisions.

The Results

The process of continuous optimization led to sustained increases in patient inquiries and brand recognition, ultimately revitalizing Rice ER's patient count and establishing a compelling brand identity within the community.

Within a mere two months of launching their ad campaigns, Rice ER achieved a significant increase in foot traffic, indicating a notable rise in awareness and interest among potential patients. Additionally, the impact on patient growth was truly impressive, with an astounding 107% increase recorded within just one month of implementing ThriveFuel's marketing strategies. This exponential growth in patient count testified to the effectiveness of the tailored approach and the resonance of the messages conveyed through various channels.

The data analysis conducted during the partnership revealed substantial improvements in traffic and source referrals. Through diligent tracking and monitoring, ThriveFuel demonstrated the successful optimization of their marketing initiatives, resulting in a remarkable 107% growth in patient census after the first month of collaboration. These results not only showcased the agency's expertise in data-driven decision-making but also underscored the immense value brought to Rice ER in their pursuit of brand recognition and patient acquisition. Overall, ThriveFuel Marketing's innovative strategies and delivered outstanding outcomes, propelling Rice ER to new heights within the healthcare landscape.