The Story of Victoria ER:

24-Hour Emergency Facility

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Victoria ER is a 24-hour emergency center for Victoria and the surrounding communities. The founding physicians sought to solve the countless issues of traditional emergency departments, by creating a better, more comprehensive emergency care experience.

SERVICES PROVIDED:

Digital Marketing | SEO | Social Media

Driving Growth with ThriveFuel Marketing

Victoria Emergency Room was faced with the critical need of rapidly rebuilding and transferring website assets, amidst evolving partnerships and a separation from their previous marketing provider. Brand recognition suffered a setback within the local hospital arena, causing Victoria ER to slip from the forefront of patients' minds when seeking emergency care. Regaining prominence and being the first choice for those in need was urgent. There was a pressing need for more revenue which meant higher patient count at Victoria ER.

the challenge

Victoria Emergency Room encountered a series of challenges, most notably navigating the disruptions brought about by the Covid-19 pandemic. The facility had an urgent need for an enhanced digital presence. It was evident that improved brand recognition of VER and its comprehensive services was essential.

Why they Chose ThriveFuel

Victoria ER chose ThriveFuel Marketing to achieve their goals based on the agency's proven track record in delivering successful marketing solutions. After facing challenges with their previous agency, Victoria ER sought a partner who could not only revitalize their brand identity but also attract more patients to their facility. ThriveFuel's expertise in creating targeted digital marketing campaigns, SEO strategies, and social media engagement aligned perfectly with Victoria ER's objectives.

the approach

To address Victoria ER’s challenges, ThriveFuel Marketing devised a strategic content approach, aimed at elevating the facility's rankings in online searches. By securing higher search rankings, Victoria Emergency Room aimed to bolster its visibility and, consequently, generate an influx of phone calls which resulted in more patients.

ThriveFuel Marketing not only rebuilt Victoria Emergency Room's website but also collaborated with their previous marketing partner to ensure a seamless transition, reflecting VER's preference for local expertise. Embracing innovative channels, such as TikTok, and harnessing programmatic social media targeting, ThriveFuel amplified the facility's reach to diverse audiences. Through a dynamic blend of strategic content like blogs and targeted Google Ads, the agency not only boosted SEO rankings but also expertly leveled the playing field against larger competitors, cementing Victoria Emergency Room's authoritative presence in the digital sphere.

The Results

The collaboration between ThriveFuel Marketing and Victoria Emergency Room yielded remarkable results that underscored the power of strategic digital transformation. By executing targeted ad campaigns, the initiative witnessed a substantial surge in foot traffic, directly impacting the facility's visibility and accessibility. Within a mere six months, the partnership yielded impressive outcomes, with a notable increase in their patient count. To ensure transparency and accountability, ThriveFuel Marketing provided comprehensive reporting, detailing campaign performance metrics such as views and conversions, solidifying the evidence of a successful partnership between ThriveFuel and VER.